Most people, and certain company owners in particular, view WhatsApp as a tool primarily for socializing and having fun with friends and family. However, WhatsApp is capable of far more for your company than you may have ever imagined.
As a business owner, you need invest in other social media channels as well in order to develop your brand and boost interaction. You may be familiar with WhatsApp Business, which was created to assist small business owners in connecting with their clients in a personalized way and providing them with efficient customer support.
Today, a number of businesses have embraced this concept & use WhatsApp business to offer their consumers individualized customer support.
According to a study, 90% of consumers worldwide prefer to continue doing business with companies who provide them with more individualized service. Keeping in touch with your customers and sending out marketing messages might be challenging at times, but WhatsApp makes it unnecessary for that to be the case. It enables you to successfully communicate with and serve your customers. We’ll discuss how you can leverage the platform as a potent marketing tool in this article.
There are several benefits to using WhatsApp for business communications, including the fact that it is more comfortable and easier to connect with your consumers and that it has a highly attractive user experience. With millions of users, WhatsApp is perhaps the most widely used messaging program.
I’d want to start by giving you some WhatsApp business features you won’t find in normal WhatsApp, which will improve corporate communication. Here are a few WhatsApp Business features that normal WhatsApp lacks.
Using WhatsApp Business for Customer Service
Customers want rapid responses to their queries or concerns, as I stated before in this post, and they expect them. They detest being ignored or waiting an eternity for a response. With more than two billion users and ranking behind Facebook and YouTube as the third most popular social media network Whatsapp has established itself as the most widely used app for connecting with clients.
The majority of businesses use this platform to deliver effective customer care. Here are some uses for WhatsApp to be a Customer Service Support.
- Complete your Business profile
- Auto response
- Engage With Customers after a sale
- Integration with a CRM system
- Collect customers feedback
- Handle Questions
Benefits of Using Whatsapp for Customers support:
- Easy to use
- Quick response
- Engagement
- Cost-effective
Using WhatsApp for marketing and sales
WhatsApp marketing refers to using the messaging app to promote sales and company. For small, medium, and large organizations alike, this channel is essential. It increases interaction with your customers and enables you to stay in touch with them.
Consider utilizing WhatsApp for marketing and sales as a fantastic opportunity to provide individualized service to your target market and enhance your company’s marketing plan. It’s time to emulate other businesses and take advantage of this fantastic opportunity. The following are some advantages of utilizing WhatsApp for marketing and sales:
- High Conversion Rate
- Fast Messaging
- High Open Rate
- Lower Marketing Cost
- Increased Engagement
- Notification
- Build Catalogue
- Share Engaging and insightful content
